The need for new ideas is universal.

Nothing in the world is completed to finality and cannot ever be, for the world changes from instant to instant.

And nowhere is change so persistent, so quickly taken up, so lively and active as in the United States. We are an active people, quickly bored, restless, eager for change.

Whole books have been written about induced obsolescence, the deliberate creation of changes in things which still possess much utility, wear, or beauty, merely to make them old fashioned or dated, so that new and different things will be purchased.

It may be highly uneconomic, but it is profitable, especially to the idea producer.

I used to think of creating ideas as something tinged with considerable mystery. Like many others, I believed that it could not be developed, that it happened or did not happen.

Yet I could not reconcile myself to the notion that God was bothering to send inspirations in the form of better mouse traps or fancier perfume bottles. I came to the conclusion that getting an idea was a process—part of the cause and effect processes that control all of life.

Since there must be a reason for what happens, the matter comes down to knowing the reason and applying the method.

Continued from ....How to Get IDEAS by Estelle H. Ries
Idea People Win